The Magician's Studio

Where Magicians Improve Their Craft

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ShowCraft In Action: Part 8

SETLIST (WORKING DRAFT)

For this show, the magic is serving a more active purpose than some of my productions. Here, the thrust of the show is focused on how a magician would pull off the perfect heist using their magic knowledge. For that reason, I’m going to start the creating of the actual show with a tentative setlist. (As a comparison, shows that are more personal or narrative-driven might be the kind of project for which I dive into the scripting directly).

A few things to keep in mind about this setlist: It has gone through some off-blog re-shuffling in my notebooks, so it’s not like it came together immediately. It will CONTINUE to be reshuffled as the process goes on. We’ve seen how self-referential an artist’s process can be, so the creation of the working setlist here is not the final word. It’s simply a signpost we can use as a structural reference as we start to put sections/scenes/etc into place so we can see how they fit into the full context.

Lastly, we’ve done enough concept work on this show to know that the ending is pulling off the perfect (magician) heist. So the material throughout will need to include skill building/development, putting together the criminal team, and problem solving or identifying where “normal” heists go wrong and how I would approach those scenarios.

With that, here’s the working setlist with some notes after each effect:

  1. Hotel 52 [Presented as a heist on its own. Sets the Tone. Could be presented in all dark with flashlights used to spotlight the deck (and box), myself, and other participants. Ends with the card reveal, the disposable deck destruction, and a “fake” box reveal where it’s actually made of something unexpected]
  2. Ring, Watch, Wallet [I don’t know exactly how, or with what slant, but I know a subsection of this show wants to be about the work we choose to do and how we identify with our jobs. Maybe it leads into some revelation about deciding how we choose to spend our time? That could be why I choose to present this in a magic context rather than a criminal one… Either way, this effect could have some solid magic beats that are condensed enough to function well with a “story” based presentation where I’m giving them lots of info about myself and my perspectives. The objects could be representative of identity (like a license?), or value (money?), etc.]
  3. Loaded [Not sold on this being a great fit for the imagined layout of the audience, but texturally, I want to remember to include quick beats that can help offset exposition and longer routines. This deck appearance might go in one of several slots]
  4. Out Of This World [My own stand-up version where different audience members choose where cards go and they sort them all. Answers the prompt “I suppose you’re wondering why I’ve called you all here tonight” by showing they have a natural instinct for what’s about to happen. “Why are YOU here.” Bring them in as part of the team. DESPERATELY needs an overt presentation/thrust while individuals are slowly choosing colors. Is it questions about them? What does the SHOW need at this point?]
  5. NO Poker [Why am I here? As the mastermind of it all. Is this where the concept of a magician pulling off a heist comes in? Might be a little late for the intro of that idea, but if earlier I bring up that the only other job I’d considered was an art thief, here I could introduce WHY magicians are the perfect fit. The routine is all about manipulation. The participants might feel a little controlled and that needs to be mitigated. “Lose” Revelation needs to be set up way more tightly (perhaps even earlier in the show with a win/lose dichotomy). All about decision making.]
  6. Torn2Pieces [About the Gardner heist or other examples where canvases were rolled, cut, torn. Sets up the idea of needing to use tact rather than brute force. This is a turning point in the show where things have been more general to the next section which gets into more of the details of HOW I would do it and what SKILLS I would need to pull it off. Is that 2-Act structure fitting? Maybe the actual heist as the finale can be its own 3rd Act?]
  7. AKA [Introducing the idea of a heist full of grifters. This might come later or may nee something to break up two long routines in a row. Multiple beats of psychological illusion. Highly interactive name-based psychometry effect.]
  8. Cards Across OR Tribute to Verone Card to Impossible Location [These effects have similar internal meanings and roles in the show. It might be logistically driven if the visibility of one is much better than the other. This slot is showing how cards/objects can get secretly moved around without the audience noticing. Card To Pocket might be another option here. This routine should DEFINITELY set up the “magic move” or the attention-focusing tactic I use to distract people from things in plain sight. We’ll call back to that in the final transposition routine]
  9. Color Transposition [three thought-of cards from the “fake” blue deck transpose with their mates in the “real” red deck. The Perfect Heist. ]

Impressions: This is probably a decent length (right about a 1-hour show by my first estimate). It could use some more quick moments of magic (especially magic of necessity!), as well as potentially “magical” moments; things like setting up the final heist either smoke and laser pointers a la Entrapment.

There could be a nice 3-act structure appearing: What are we doing? How are we doing it? Let’s do it!

This show really wants some thought put into the pre-show experience. I still like the idea of a gallery built around card imagery. Good for local collaborations with visual artists! Also… I Need to look up roller blinds and see if that’s a realistic way to make a gallery full of paintings disappear.

Still on the hunt for post-show ways that this show lives on and people share its story!

MISCELLANEOUS IDEAS

  • Louvre Story – stuck in Paris after volcano erupted in Iceland. In the Louvre essentially alone with the thought “I could totally steal that.”

ShowCraft In Action: Part 7

Material (and a Slant Update)

Alright! Many of the posts in this series up to now might have seemed a bit theoretical. And they are! Because there’s a lot of thinking that goes into a process like this before we just dive into slapping material together. In this installation, I’m going to quickly update the Slant and then dive into the Material I’ve been collective.

On the Slant: my previous attempt (“An art heist feels like magic because they both take clever thinking, detailed planning, meticulous practice; just to hide it all from public view”) felt too impersonal and vague. So my new version, which I arrived at by consulting my Concept Work document including all the material brainstorms (see how cyclical this all is?) became:

Slant: “magicians are a single, dangerous step away from becoming art thieves; we both manipulate attention, but one does it for one and one for personal gain.”

The actual wording of this will probably change as the process continues. But what I like about this is that is highlights the similarities between the two fields, and – more importantly – brings a bit of my personality and character into it. By showing how closely related magicians are to thieves, it opens the show up to me talking about how I ended up as a magician, how I might view a walk through museums differently than the audience, and how/why I might choose at the end to lean towards magic or towards a life of crime. Now the show becomes about setting up the perfect heist, but in safe conditions so I can ultimately choose the positive side of the coin.

MATERIAL BRAINSTORM

NOTE: There will be a LOT of Card material in this list and the final setlist because I wat to set up the cards at the objects of value in this show so the final card effect as a representation of the heist registers well. This will be a card-based show which I hope will make it easy-ish to travel until it has a fixed home.

  • Out Of This World [Standing Version. Multiple People. Intuition]
  • Multi-Card Transpo Between Decks [Finale?]
  • Loaded [Marcus Eddie. Quick Intro. Bit of “Flash” to counter longer routines]
  • AKA [Name Psychometry. Lies/Deception. Reading People. Good Middler]
  • Torn2Pieces [Shawn Farquhar. Adapt for a photo of a stolen painting.]
  • No Poker [Long Routine, 3 people. Manipulation/Control.]
  • Gemini Twins [Coincidence. Things falling into place. Decision Making]
  • Mnemonica/Mnemonicosis [Tamariz. Play/Interaction. Improvisational]
  • Cards Across [Tamariz? Sets up Teleportation of Cards for Transpo Finale! Need to differentiate clearly and make the finale an improvement]
  • “Calling Cards” Multiple selection routine? [Interesting presentational hook. Not sure how it ties in yet]
  • Tribute to Verone [Henry Evans. Card to Impossible Location. Like Cards Across, could help setup the finale but needs to be distinct.]
  • Disposable Deck [David Regal. Good visual moment. Hotel 52 idea could bring some story into it. Maybe set up as a Heist gone wrong?]
  • Bank Night [Decision Making, especially under pressure. Multiple People. What’s the ending thought?]
  • Follow Along Effect [Love Ritual – Aragon. Paradise Recovered – Tamariz. TGTCOBPO – Me. Nice that it gets everyone involved, but how does the decision making of the routine relate to the show?]
  • Card to Pocket [Great representation of Attention Control in Action! Also about cards moving around invisibly. Where’s the line between a good theme and overly repetitive magic?]
  • Open/No Open Spice Jar [Could be about the “strength” member of the team… sort of out of place?]
  • Memory Effect? [Memorease – Weber. Richardson. Tamariz. The premise is based on mental control so it could fit early to set up the leaps we’ll make later]
  • Ring, Watch, Wallet [Tommy Wonder. Good opening beats. Easy to make it on theme. What’s my take for this show?]

Initial Reflections:

  • There are a lot of longer routines (which is my way), but I need to ensure there are textured moments that give to the audience before I ask too much of their attention.
  • Most likely there will be a lot of card effects with a lot of setups or gimmicks in play; it could become a nice aesthetic to make it look like there’s just one (or very few) decks in play at all.
  • Some of the effects on this list were just tricks I’ve been wanting to try out (there are a lot more on the full list), but most were inspired by thinking through the different elements of a heist movie.
  • Continuation of above: If the ending becomes this “perfect” transposition of cards (i.e. art works), then much of the middle should be dedicated to building/showing/gaining the skills one needs to pull it off. I’ll need to balance possibly related/similar effects to make sure they’re growing towards a climax and not treading water.
  • Balance my own skill demos as the ringleader with giving audience members the abilities to do impossible things to transforms the audience into a cohesive group.
  • Overall, the props are small and I’d like this to be a parlor-sized show that can – hopefully – play bigger. In order to do that, the routines should be less about watching the cards (unless I have a projection system which is probably not the move from the beginning) and more focused on the people, their decisions, and our interactions. The cards should act more as a byproduct or facilitator of the group dynamic.
  • One thread throughout all the material should be how a Magician would pull off a heist DIFFERENTLY than a regular criminal. Continue setting self apart. e.g. when they pick their “team” it’s always this one-of-everything approach. If my heist is all about attention control, maybe my group is entirely grifters?
  • Need some real-life examples of attention missing something obvious. Driving and missing turn? Because of comfort with route? Maybe set up and attentional blindness test within the actual show or pre-show so that it’s a common experience the full group has?

RANDOM THOUGHTS

  • Next time, probably situate some of these routines within an initial setlist (that relates to the framework of a heist movie)
  • Maybe all the “training”/”working” effects are done with blue cards, and the real valuable Red (or fancy backed? Gold?) cards are a single, isolated deck on display from the beginning that only gets used at the end.
  • What am I using to control the attention of others? Specifically, is there something that could be repeated (an action, an object) that could be set up throughout the show and used as the “magic move” for the final transposition routine?
  • Maybe incorporate my light-bulb idea for the group mis-perception/attention moment?

First Drafts Suck

This is as much a reminder (and bit of encouragement) for me as it is for anyone else.

Rarely does beautiful/brilliant/layered/”good” art happen with the first try. I happen to believe that’s because art becomes those things when it takes on textures and can mean many things to many people – while still expressing the viewpoint of the artist clearly.

The key skill to develop is something in the world of editing or iterating or tweaking. I don’t want to diminish the value of originality of ideas, but those ideas only get a chance to bloom with time and perspective.

And in order to edit or iterate, we need to have a starting point. Usually, that’s a first draft of a script, or a prototype of a prop, or a sketch of a painting, or any of a million other beginnings.

So write that first draft. It will almost definitely be terrible. Give yourself permission for it to suck because once you have that God-awful outline, we can start to slowly but surely make it much less bad. Maybe some day it will even get good!

ShowCraft in Action: Part 6

FRAME

We’ve got a LOT of ideas at this point about aesthetics for the show, material and ideas for content, and even larger thematic points to hit. But how should it all come together?

In about 99% of magic lectures/books/instructional stuff where magicians talk about “putting together a show,” it comes down to variety of tricks. Everything is driven by the innate characteristics of the effects themselves. This usually takes the form of maxims like “Start with something visual” or “Do something flashy then something about yourself.” There might be a section of a longer mentalism piece and magicians feel like we have to follow that with something different like a shorter piece of manipulative magic.

I’m generalizing broadly on this, but the idea holds: most magic “shows” are pieced together reactively; driven only by how one routine varies from the previous and the next.

And I’m all for texture and variety in a show, but it has always been strange to me that magic seems to be the only performing art where this is the norm.

A play isn’t written by alternating fast-paced scenes with long monologues. Musicians don’t release albums with the exact same structure of songs (Toe-tapper then a ballad then an anthem, etc.). That feels like a narrow, tactical view of how to create art.

Rather, these longform pieces are created driven by broader goals. Scenes in a play are driven by characters’ interaction (which in turn are informed by their goals and what the playwright wants to explore). An album release is trying to express the band’s current style and emotional truth in song. Or a live setlist (perhaps a better parallel) might try to balance the performers’ desires with the state of the audience in real time.

In our magic shows, we have a general Theme and a unique Slant to guide the aesthetics and help us identify our perspective we’re trying to include. Our goals hopefully include some artistic or creative aims (rather than purely business) to give us information about how or what we want to communicate with our audiences. And we could brainstorm content, tricks, presentations, and scenic elements all day, but how do they fit together into a show?

I lean on the concept of a FRAME. A frame is a real life experience that we can use as the structural backbone of the show. It provides a starting point of signpost milestones and general sections that can help us organize our elements into a show. That’s pretty vague so let’s jump into an example (for today, we’ll use an example from a show that’s already completed so I can explain it with clarity. Then next time I’ll work through the more fluid concepts for this show).

I did a virtual show last year that was all Themed around movies (a suggestion from a loyal audience member). My Slant was that movies feel like magic when they transport us into different worlds. My goals included learning the basics of video editing and putting on a high quality, passive livestream show rather than another interactive Zoom-show.

Keeping my goals in mind, I landed on the Frame of an Academy Awards Show / Oscars Night. The format of featuring many different people and movie clips would make my learning to edit videos easier than long videos. And having pre-recorded clips interspersed among live performance would bring a higher level of production value (costuming, setting, music, scripting, etc.) than would be possible in this particular live show alone.

What the Frame does is provide a parallel to (generally) superimpose the audience experience over. When you think of the Oscars, you probably think of commercials leading up to them, celebrity sightings, a red carpet, a fun host, lots of movie clips, suspense of awardees, and the big finale “best picture” of the year.

I decided to create a magic-themed awards show where we featured magic in the movies. It was presented with a bit of nonsense: with made up awards and silly scenarios of made-up scenes with magic that got cut from well known movies.

Knowing that the show was modeled on an Awards Night meant that I didn’t randomly assemble a setlist of mentalism effects with movie posters or a confabulation effect with celebrities. Rather, the Frame informed a loose character for me to play (host), guidance on the material (skits from movies which fuse magic into recognizable movie scenes), and the overall flow of the show (pre-show buildup and promotion -> welcome -> fun and different “small awards” -> best picture award.

The central benefit of approaching the pieces of your individual show this way is that they tend to fall in place to form a singular image rather than a piecemeal trick parade.

Every part of a show should inform (and should be informed by) all the other parts: the Frame is the unifying backbone of the show that connects all those elements. This examples is a relatively overt example (where the structural frame is visible to both the performer and the audience). But even when it’s nothing more than an internal guideline for the performer and the audience doesn’t see or hear about the frame, they feel its presence in the form of a well-structured performance.

As Sharpe as a tack…

I’ve been playing catchup on my magic bookshelf lately – reading through (or finishing off) books that I haven’t gotten around to. The latest is Art and Magic by S.H. Sharpe.

Though I’m only 150 pages in, I happened across a concise phrasing of an idea I regularly try to communicate to other magicians. He writes:

“The magical effect and its manner of presentation inevitably express an inner idea, whether it be trivial or profound, whether it be done consciously or subconsciously.”

Magic as a craft is certainly about technique and tactics. About taking a trick and presenting it effectively or making a script compelling for an audience. About intelligently editing and honing the communication of the piece.

But magic as an art is always about expressing something from the performer to the audience. Sharpe so effectively gets across the idea that every magic trick has inherent in it a meaning. A profundity of what the illusory effect is trying to communicate to an audience.

We are saying something (about ourselves and our magic and our opinions) with each trick that we do; whether or not we take the time to process it and hone that message into something representative of us.

What are you saying?

ShowCraft in Action: Part 5

REVIEW

Part of what makes for a well-crafted show is having components that are informed by each other. So taking regular stock of overarching artistic choices/goals is important to try and keep it all in mind. Here’s a brief recap to consolidate what has been (initially) decided as of now:

  • Goals
    1. Create an Immersive-feeling, theatrical show
    2. Make that show financially sustainable
    3. Capture the process and develop promotion
  • Theme: Heist (Art heist?)
  • Slant: An art heist feels like magic because they both take clever thinking, detailed planning, meticulous practice; just to hide it all from public view. (This needs to be better – too vague and impersonal)
  • Material: I started a running list of possible material/effects in a past post. I’m not putting much work into developing those at the moment, but when part of the Theme/Slant/Goals makes me think of an effect or a presentation, I’ll jot it down.

Longform breakdown: I see this show has being set in an interesting venue that feels mysterious, borderline sketchy, but well “set.” Parlor in size/presentation, the show would max out at approximately 50ish people (think through the finances of that) and would use heavily interactive pieces. The majority will be original card tricks which set up the premise of pulling off the perfect heist. The show is over when we’ve set the plan, established the skills/team, and pulled of the heist. It should probably have a twist ending!

Personal notes: This whole thing appeals to me because of the excitement of the heist. That feeling has broad appeal and attracts both the logical types (who want to be actively thinking or figuring things out) as well as those who lean more towards passive storytelling. My (personal) in-road could be about the jobs we have and how we define ourselves by them. We often ask someone’s name and then immediately “what do you do?” As though our job is a perfect reflection of us. I think about what I might do if I weren’t a magician and the only other jobs I’ve considered are librarian or art thief (maybe find similar job qualities or skills for all of these). This show could be more about looking at – not what we do – but what we wish we could do / want to do / would never do (etc.) as a better reflection of who we are. Who do we want to be? What do we WISH we could do?

Ending: We should pull off the perfect heist but then I sort of need to “put it away” and get back to why being a magician is better. Safer job? Little risk? Then the twist could be that I’ve pulled of a secondary/bigger heist on the audience themselves.

Takeaway: I’d like people to mostly enjoy the time at the show, but also take a look at themselves and what they wish they were doing with their lives. Not to make them question what they’re doing now, but maybe what could enrich their lives.

RANDOM THOUGHTS

  • This came up earlier, but to clarify the “heist” concept, I think an art heist is more specific.
    • The cards become representations of the art pieces.
      • That, in turn, informs which pieces make sense to be card magic (those related to the Heist and required skills) vs. those which make sense as other forms of magic (i.e. team building). Card magic is like training for the heist.
  • Next up should probably be the introduction of a “FRAME” that can fit with the reviewed elements at the top of the post. Most likely with be a literal “Art Heist Movie” frame, but these elements could shift a bit as the show becomes more about me, the audience, work/jobs, who we are, what we want to be, et.

ShowCraft In Action: Part 4

SLANT

While our “Theme” discussion from last time may be incomplete, we have the core idea of “Heist” as our starting point. Later, we’ll look at the elements of a Heist (or perhaps a Heist Movie?) to find inspiration for the internal structure of the show, and we’ll take a look at what it may suggest for material/aesthetics/etc.

But for now, I think it’s important to (try to) identify something that goes hand-in-hand with our Theme: it’s Slant.

As with journalism, the Slant is an individual perspective on the (quite general) Theme. It would be easy to assemble a bunch of tricks that are – on their surface – related to the idea of a Heist. They could be linked with their props and their storylines, but the show as a whole (which is the final goal of what we’re doing here) would still be lacking. What it’s missing is the perspective of the artist.

I see this all the time with magicians (and others, but I’ll pick on magicians here because we can all use a bit of a critical eye). The “show” they put together is really more of a compilation of loosely related ideas. I hear regularly that a magician wants to make a “classy” or “elegant” or “fancy” parlor show. So they rent an expensive room, put together tricks that use (faux) heirlooms, “priceless” coins, “antique” cards, gilded objects or whatever the individual sees as “elegant.”

But the show never comes together because the artist shares no personal opinions on the content. They haven’t thought about what they want to say or what they’re trying to communicate, so the message defaults to “Hey! I like these things! Aren’t they cool?” Which is fine in an informal or short-form environment but simply doesn’t sustain an audience for a longer performance.

That’s where our Slant comes in. Our individual, unique viewpoint of a topic. The Slant should touch on why the Theme is important to us. What’s magical about it? What perspective do you bring that others haven’t explored. If I get stuck finding my Slant, I often try to fill in the sentence: ” _____(Theme)______ is magical because _______(Slant)_______.” Finding and element of the Theme that feels magical

Thinking about our Heist show, Heists feel like magic because so much planning and work goes in to creating something invisible that – if done correctly – no one ever sees. That needs some editing down, but it’s connecting with me as some sort of core concept for the show because it’s truthful from my point of view and it’s something most folks probably haven’t thought about before (because in most peoples’ work, they do a job and it’s transparent about who has taken which steps to accomplish which goals).

Other ideas to play with: A magician would pull off a heist by controlling attention.

RANDOM IDEAS

  • As I spent time thinking through the Theme/Slant/Frame relationship, I wonder if the Frame might be a Heist Movie, the Theme could be something more like ‘Jobs’ or ‘What we do for a living’ (because of the Slant which touches on the ties between doing magic and planning a heist).
    • Most of this is only visible on the back end, so it’s more a logical restructuring for me and my priorities so I’m focused in terms of presenting information to the audience.
  • Material Brainstorm Drop:
    • AKA: Aliases/code names
    • Card Transpo
    • Standing OOTW: Instincts
    • Total Coincidence:
    • T2P
    • Object to Impossible Location / Safe?
    • Ring Watch Wallet
    • Cards Across (moving objects secretly)
    • Gambling/NO combo Routine
  • Question to think about: The set could be primarily card-based. Should I push it to be entirely cards? What does that suggest or mean in the framework of the show? If there are card tricks and non card tricks, is there a logic to when to use one vs. the other?
  • Should probably end with the “perfect Heist” being pulled off, but then some sort of coda/kicker where the audience gets “taken” in some way
  • I should really use more “air quotes”

ShowCraft in Action: Part 3

THEME

I have the feeling this will be a multi-part discussion. Because “Theme” is one of those loaded words (like “Story” or “Art”) for which everyone carries their own meanings.

For the purposes of our process here, “Theme” simply refers to – in the broadest possible sense – what the show is about.

This could be a concrete Theme (like ‘Movies’ or ‘Games’ or ‘African Pygmy Hedgehogs’) or it could exist on the more metaphorical end of the spectrum (‘Coincidences’ or ‘Luck’ or ‘That Feeling of Not Having a Stair Underfoot When You Think There Should Be A Stair”).

A mistake I’ve made in the past is being too precious with individual steps at this point. As you will soon see – if you haven’t already internalized it – this process is all about ensuring that the different elements of a show all fit together. That the Theme informs the Material and vice versa. That your Goals inform your Frame and the other way around. Etc.

That is a very delicate balance that can’t be struck by simply fleshing out each piece and attempting to connect them. The process is about the recalibration of the different elements to bring them together seamlessly.

I’m a sucker for an obtuse analogy, so here’s a not-so-real-life example that I hope clarifies what I’m trying to say. Imagine you’re creating a jigsaw puzzle – not just fitting together pieces, but making one from scratch. You’ve decided – because of some unknown reason – to paint individual squares of material with sections of your image that overlap. The calibration process is the trimming of those images little by little to fit the design together perfectly in a unique shape.

Eh… sort of lost the thread of that one as I was going through it, so it’s probably less helpful than I would hope. Alas! Sometimes things we try don’t work out!

Anyways, the point of the last several paragraphs is that we’re not editing/trimming/re-working individual pieces now. We’re still in broad strokes mindsets. So keep it simple here.

Your Theme needn’t (and really can’t at this point) encapsulate everything your show is about. It’s only a starting point.

As you’ve probably gleaned from previous posts, my Theme to test out is “Heist.”

We’re still at a place where artistic choices can be somewhat independent (as there aren’t too many individual elements to fit together). So my main reason for choosing Heist as a theme is because I like it! I enjoy heist movies because they’re exciting and real-life capers have a mystique around them. That enjoyment might feel flippant or irrelevant in a discussion of process, but as Tamariz is wont to say – the love for the subject matter comes through to the audience (Check out his discussions of the Seven Veils out of The Magic Rainbow).

With deeper consideration, I think Heists have more wide appeal than a lot of my esoteric interests – especially in the context of an evening/weekend performance that toes the line between theatrical and participatory.

To stretch out my awareness muscles to make sure that I’m keeping other elements of the process in mind, I’ll take a quick peek at my goals (Design immersive show, sustainable finances, documentation/leveraging of the show).

I certainly think this could have some fun immersive design potential, the concept is broad enough (while being exciting and fun) to keep an audience rolling through, and I’m excited by the possibilities for documentation and growth with a show like this.

Let’s see what happens!

RANDOM IDEAS

  • Of the variety of Heists, Art theft in particular has always interested me. Maybe the aesthetics of the “set” or space could be something between a sketchy warehouse where criminals meet to plan their caper and an art gallery.
    • If it ends up having an art gallery feel, I could see visual of playing card inspired art, or maybe cards displayed as art. Something to frame the cards as works of art so any metaphorical use of them throughout the show to represent artworks has some weight behind it.
  • How can I work an Entrapment-style laser grid into this?!
    • Smoke machine…
  • The giveaways/swag/sneaky gifts have Talk Trigger potential
  • If there’s an art gallery this could (eventually) have some sort of visual arts sales component as a financial upsell to folks who are interested
    • Like how coffeeshops have local art up on the walls for sale
    • What would “Magical Playing Card Art” be?
      • Hidden imagery that calls back to the Heist concept?

A Spectrum…

I have a lot of thoughts about magic. Because I spend a lot of time thinking about it.

I often compare magic with other art forms to try and identify key differences that set magicians apart and to look for areas where we as mystery performers/magic-doers/whatever we call ourselves can improve the quality of our work as a community.

Here’s a problem I see with magic that goes to how exclusive it can feel sometimes. When you look at a field like visual arts, there are so many ways to “appreciate” it. A person can walk into a museum, go up to a painting and immediately say “I like it” or “I hate it” and walk away. And that’s a completely valid way to approach art (personal preferences).

But there are so many other groups with different ways of looking at it. Some people can walk up and examine the technique – looking at the composition and the brushstrokes and appreciate it from that perspective.

Other people might look at the historical context or physical location of the piece to look at it as a lens for cultural understanding.

And every spot on that spectrum from personal preference to codified learning is a valid way to look at it. Most importantly, this wide swath of ways to interact with visual arts means that there are loads of in-roads to experiencing it.

With magic, we feverishly guard our secret techniques. Our methods are only for magicians, and all the work that goes in behind the scenes is jealously protected. I completely understand that there’s a breaking point (where sharing the method of the trick as you’re doing it negates the experience of magic), but there have to be ways to make our art more inclusive for people searching for different perspectives and experiences.

We limit our audiences to one tiny end of the spectrum where they can – basically – only say “I liked that trick” or “I didn’t like it” and some justification that may or may not be informed by fact.

We make room for magicians to look at all the surrounding elements that make up our art, but I don’t think we’ll progress as far or as quickly as we could until we find thoughtful ways to open our community to non-magicians.

The more (varied) perspectives, the richer and more textured our art becomes!

ShowCraft In Action: Part 2

GOAL ANALYSIS

Welcome to the next piece of the record of my process. Let’s make a show!

We left off by setting a few goals (a lot of them, actually). After thinking about them overnight (and having them mulling around over the last several days), the ones that stick out are:

  1. Creative: Design a magic show that feels theatrical and immersive by focusing not only on the material but on the experience.
  2. Financial: Ensure that the show becomes sustainable by developing a model to bring in $500 (net) per week.
  3. Business: Be thoughtful and intentional about the full process – not just making the show but the promotion, documentation, and leveraging of assets into each other.

What will immediately become apparent about this whole process is that it relies on making decisions thoughtfully in a way that intentionally moves towards a single vision. For the Goals portion of the plan, that doesn’t stop simply by setting a few independent goals. It’s worth a bit of time working through the implications of those goals. Let’s infer what their impact will be on the show:

  1. Creating a theatrical and immersive-feeling show immediately has resource demands. It can often mean more expenses for props, set pieces, lighting, music or soundscapes and designers to carry those elements out. Carrying out It’s not the case 100% of the time, but fleshing out the experience (from ticket sales to pre-show to follow up) for an audience means more elements to think about and often higher costs. This ties directly into Goal number 2:
  2. A sustainable career in the arts requires finding those (rare) recurring income streams from sources that can remain relatively stable. While $500 per week is by no means a salary, my experience has shown me that – in my area – it’s definitely an achievable number and it will help me understand how many hours per week I can commit to the project over time to make it viable. The big challenge is that quickly reaching a profit in a theatrical endeavor is a challenge. I could easily slap together 10 tricks that I already do and call it “Evan’s Wicked Awesome Magic Show” to save on design costs, but that doesn’t serve my artistic goals. Knowing that I want to create a world and a setting and an exciting viewing experience for my audience means that I need to commit resources to the overall design. That means I need to be incredible careful with the type of theme and show I create to make sure it doesn’t require a heavy lift in terms of reworking a space. Crafting a show to fit into a cohesive preexisting space will cut down on overhead and make the show profitable faster without sacrificing the artistic integrity.
  3. Capturing the process means simultaneously creating social media content for promotion. It means thinking multiple steps ahead to get ahead of unexpected expenses. It means ending up with videos, a press kit, and a clear process to recreate the show so it becomes a resource I can continue to use into the future.

I haven’t forsaken my other goals, but I prioritized these ones because they’re currently the most important for me to explore. Plus, several of the others (focusing on primarily original material, developing my team, etc.) feel like they’ll happen somewhat naturally under the umbrella of these other goals.

Additional goals can pop up as the process arises! Everything is flexible, but having clear starting points gives me a matrix against which to judge if my actions are in line with where I want to get. So spending $2,000 on a lighting system might seem super fun for me personally, but if it doesn’t contribute to making the show sustainable, it’s probably not a good goal. Creating a show focused on props or themes that are consumable will mean that week-to-week overhead is going to be higher and will make the financial plan harder to carry out.

I’ll say again: Everything is flexible. We just need to start this whole process with places to begin. Those could be primarily creative if this isn’t your full time job. Maybe your goal is to design a competition act for a local magic contest. Your goals could be entirely focused on developing your material and your style, and creating a unique competition experience for a magician audience. And with a separate job funding it, the financials may be of minimal concern!

RANDOM IDEAS

  • This might be the same as the last post, but with the “HEIST” theme in mind, a warehouse, sketchy area, and non-theatrical feeling performance space might be a great fit for these goals.
  • In terms of “Frames” (more on that later), A heist movie could work. Also, a Salon came to mind and has that interactive feel I foresee this show moving towards.

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